When people search for organizations like your church or charity, these may or not appear at the top of the search results. Well, when you use Google AdWords, which is Google’s way to advertise, you are guaranteed a top spot in the search results. This mean, more people can find you quicker and can learn about your organization. This is the power of AdWords.
Unfortunately, there is a cost to using AdWords, so it’s not free. Organizations pay each time someone clicks on the Google ad. This can get pretty pricy, $2.00-$5.00 per click. So, to help nonprofits, Google is providing a monthly grant of $10,000 per month for to use towards their Google AdWords campaigns. $10,000 per month pays for a lot of clicks! And if you manage it right, they will bump it up to $40,000 per month. Yup!