Google Is Giving $10,000 per month to NonProfits

How would you like to receive a $10,000 per month grant to promote your organization online? Well, Google is offering something called an “Ad Grant”. So, what is it and how does it work?

What is an Ad Grant? How does it work?

When people search for organizations like your church or charity, these may or not appear at the top of the search results. Well, when you use Google AdWords, which is Google’s way to advertise, you are guaranteed a top spot in the search results.  This mean, more people can find you quicker and can learn about your organization. This is the power of AdWords.

Unfortunately, there is a cost to using AdWords, so it’s not free. Organizations pay each time someone clicks on the Google ad.  This can get pretty pricy, $2.00-$5.00 per click.  So, to help nonprofits, Google is providing a monthly grant of $10,000 per month for to use towards their Google AdWords campaigns. $10,000 per month pays for a lot of clicks! And if you manage it right, they will bump it up to $40,000 per month. Yup!

How To Get Started

Getting started is pretty simple. You must have a G-Mail account to get started, so if you don’t have one, click here to create one.  You’ll then go to Google’s page for nonprofits, where you will apply for Google’s NonProfit Program. And as long as you qualify you will be enrolled. We’ve laid out the steps below to get started.

  • Step 1

    Login to your gmail account.

  • Step 2

    Once you have logged into your G-Mail account, go to Google For NotProfits and click the “Start Now” button on the top right corner. Fill out the application. On step 3 of the application, you will have to get what’s called a validation token.

  • Step 3

    1. Click on “New To TechSoup”, which will display a pop-up.
    2. Click on “Register Your NGO” to get validated.
    3. Fill out the application
    4. The application will take about 1-2 weeks to process.

  • Step 4

    You should be notified when your token is ready. If you don’t know how to find your token, click here to watch this video.

What Happens After The Account is Open?

Once you have been granted a Google NonProfit account, you’ll need someone to manage it. Most likely you can find someone in your organization who can setup and manage your Google AdWord campaigns. If you don’t, our team at Sitenetic is happy to assist. Contact Us Today.

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