Hey there, today I want to touch on the subject of email. If you’re in business, your email says everything about you. So, if you have a business and you do not have an email account that ends with @yourdomain.com, it’s important for you to open a G-Mail account.
Listen, I’m not saying to get rid of your “current” email, but rather make sure that you own a gmail account. Here are 10 reasons why:
1. Google Mail (G-Mail)
G-Mail has done a great job making their email User Interface (UI) simple to use. In the spirit of Google, it’s clean and not much to figure out. You “Compose” an email, have an inbox, outbox, a trash, etc. Most important, its FREE.
2. Google Drive
I love Google Drive! Google gives you 12GB of space on your account. Of course, by your account, they mean you’re account. So, this includes, your email and drive combined. So, Google Drive is your storage space online or as the cool kids say “in the cloud”.
3. Google Docs
Google Docs is awesome! Anytime I need to create a document, spreadsheet, or slideshow, I log into gmail and open Google Docs, create my document and I’m done. Easy as that! Most important, all Google Docs are stored on my Google Drive, which means, you don’t need to carry them around and can access them from any computer that has internet access.
4. Google+ Account
Google+ (Google Plus) is Google’s social media platform. So, just like Facebook, you can connect with other Google+ users and add them to what are knows as “Circles”. Circles are synonymous to a group or category.
Believe it or not YouTube is the second largest search engine in the world. Yup! For example, me personally, I’d rather watch a video about a subject that I’m researching versus read a 2000 word article. But, that’s me.
Yup, Google also offers a free blog / website. So, if you want to get online quickly and on the cheap, Blogger is a great option. Just be aware by default your URL will be “myblog.blogger.com”. It’s a simple solution to start blogging right away.
7. Google Analytics
If you have a website, Google Analytics (GA) is a must have. GA, provides statistics on who’s visiting your site and what they’re looking at. It’s like counting everyone who visits your store and keeping track of what products their interested in. Most important, GA offers you all kind of reports.
8. Google Business
Wether you have a brick-and-mortar or online business, you’ll want a Google Business page. This is one of the key ingredients to having your business found on Google. You know that little box that shows up on the right hand side after a Google search, this is basically your Google Business account.
Search Engine Optimization (SEO) is an ongoing process that helps you rank during searches. What does SEO have to do with having a G-Mail account? Well, without a G-Mail account, you can’t create accounts with any of the services listed above. So, no YouTube, No Google+, No Google Business, and no Google Analytics. And as a result, your SEO is going to suck!
10. POP 3
POP What!? Don’t worry too much about the name. Just think of it as the mechanism that connects an outside email account to your G-Mail.
For example, let’s say your hosting provider (GoDaddy or Host Gator), includes email in your plan. You of course are happy because this means you can have @mydomain.com email addresses. But that happiness quickly goes away when you realize that you’ll have to access your email using a weird email service. Well this is where POP3 comes in.
Google allows you to connect 5 external emails to your gmail account. So, when you log into your G-Mail account, you can send/receive from any 5 @mydomain.com addresses you own (firstname.lastname@example.org, email@example.com, etc.).
Edgar is the founder and CEO of Sitenetic. He has a passion for business and technology. In his spare time he volunteers teaching software development to inner city youth.